Working for a defense contractor opens up a world of weirdness. But it also gave us a unique opportunity. BAE creates military hardware, troop transports, ships, software, and other SaaS offerings. So yeah, you could say they’re a diversified client. Our focus was to talk about what’s behind all the stuff. What’s the heart of BAE and what makes them different and, ultimately, what makes them preferable. They agreed with our thinking and bought the campaign.