Although well known in the B2B space, Schneider Electric was new to consumers. Schneider asked us to launch it's first direct to consumer home electrification suite. We built our fun and vibrant campaign around a key audience insight, “It feels good to be in control of your home energy.” Each product spot was based on its own music genre. We developed original pop, country, and show tune songs to help convey the campaign idea of “You’ve got the power.”